{"version":"1.1.0","updated":"2026-08-11","hierarchy":{"company":"Tailored Deals","shorthand":"TD","mascot":"DEX","role":"Deal Explorer"},"officialName":"DEX — The Deal Explorer","positioning":"DEX explores the market so you don’t have to.","masterArtwork":"/images/dex/dex.webp","story":"DEX explores the Tailored Deals catalogue, identifies stale or expired records, ranks relevant alternatives and explains the evidence behind every result.","colours":{"tailoredDealsRed":"#C8102E","darkRed":"#960B21","nearBlack":"#111112","warmWhite":"#F7F4EE"},"identifiers":["rounded near-black character","friendly oversized white-and-red eyes","smiling mouth","single red antenna","TD cap","red-trim headphones","black suit and red cape","illuminated magnifying glass"],"plannedPoses":["classic","searching","found-it","source-saving","compare-thinking","warning-expired","no-results"],"trustStates":[{"label":"DEX Listing Checked","description":"Required listing details passed the publication checks."},{"label":"DEX Retailer Checked","description":"A live retailer destination check is recorded."},{"label":"DEX Code Tested","description":"A successful code test is recorded; basket eligibility may vary."},{"label":"DEX Listed Saving","description":"The current listed price is below its comparison price; this is not a historical price claim."},{"label":"DEX Verified","description":"Every documented retailer, code, price, freshness and destination check passed."},{"label":"DEX Needs Recheck","description":"Freshness or evidence fell below the prominence threshold."},{"label":"DEX Review Required","description":"The source record is browseable, but it has not passed the publication firewall."},{"label":"DEX Offer Ended","description":"The supplied offer end date passed; the listing remains available with that status clearly labelled."}],"verifiedStandard":["retailer destination checked","code passed when applicable","price checked","catalogue update current","destination live"],"prohibited":["generic substitute mascot artwork","unsupported verified claims","random face, colour or silhouette changes","retailer branding replacing TD identifiers","decorative use without decision value"]}